The name Supercollar immediately peaked my interest, as I had secret hopes that it was a high-tech collar with gadgets and thing-a-ma-jigs fit for any super dog. Alas, it may not contain laser beams or rockets, but it does have a built in leash.

Supercollar is the first dog collar with a built-in retractable leash designed to make life easier for you and to keep your dog safe. With supercollar, your dog is always carrying its own leash!

You can fetch your own supercollar HERE!